Swachh Bharat Mission Grameen J&K

              (BDO SK Pora Syed Jaasirah Syedain (JKAS) along with her team)  Block SK Pora in central Kashmir’s Budgam district has seen a major transformation in sanitation and waste management because of the ongoing community involvement and door-to-door (D2D) initiatives as part of the Swachh Bharat Mission Gramin. What started as a response to long-standing issues has grown into a community-focused movement for cleanliness and responsible waste management. Challenge Before the intervention The block faced several problems like scattered garbage, open dumping, legacy waste accumulation, and a lack of public awareness about waste segregation and hygiene practices. These issues harmed environmental health and lowered the overall quality of life in the block. To tackle these increasing concerns, the Block Administration has chosen a phased and inclusive approach. The initiative began with biweekly clean-up drives to clear old waste and visi...

# GOBARdhan is a game-changer for J&K It turns cattle waste into biogas, organic manure, clean energy & rural livelihoods, reducing pollution, fuel costs, and boosting sustainable village economies. hashtag # GOBARdhan hashtag # SwachhBharatMissionGramin @jkrddpr  

  Sameer Showkin Lone Jammu, Nov 29: Hamara Shauchalaya, Hamara Bhavishya is an ongoing national-level behaviour change campaign under the Department of Drinking Water and Sanitation, Ministry of Jal Shakti , aimed at reinforcing the message that safe sanitation is not just an infrastructure requirement but a foundation for a healthy and dignified future. The campaign positions the toilet as a symbol of progress, preventing disease, protecting children, and ensuring improved quality of life in every household. Across Jammu & Kashmir, the campaign is gaining momentum with active interventions from district administrations, field teams, IEC workers, block-level workers, etc.  The campaign focuses on community engagement, awareness generation, and strengthening of sanitation assets created under Swachh Bharat Mission (Grameen). https://www.dailyexcelsior.com/dg-rural-sanitation-launches-hamara-shauchalay-hamara-bhavishya-campaign/ https://jkmonitor.org/index.php/science-an...

  Sameer Showkin Lone Jammu, Nov 19:  As part of the nationwide observance of World Toilet Day , the Directorate of Rural Sanitation, J&K, today launched the campaign with a renewed commitment to strengthening sanitation systems across the Union Territory. In Video: https://www.youtube.com/watch?v=XiebbAntWpg Marking the occasion, Director General Rural Sanitation J&K, Ms Anoo Malhotra formally launched the UT-wide campaign “Hamara Shauchalay, Hamara Bhavishya” , that focuses on enhancing the functionality, aesthetics, and long-term sustainability of both Individual Household Latrines (IHHLs) and Community Sanitary Complexes (CSCs). Speaking at the launch, Ms Malhotra said: “Jammu & Kashmir has made remarkable progress under Swachh Bharat Mission-Grameen. Our focus now is on ensuring that every toilet remains functional and dignified. With the launch of ‘Hamara Shauchalay, Hamara Bhavishya’, we are empowering communities to take ownership of sanitation assets...

Swachhata is not an event; it is a habit, a culture, and a reflection of who we are as a society. Sameer Showkin Lone   “If there is heaven on earth, it is here, it is here, it is here.” Amir Khusrau’s timeless words, to describe the divine beauty of Jammu and Kashmir, continue to echo across its valleys and mountains. The heaven on earth shines brighter when its people come together to preserve its purity, protect its environment, and uphold the dignity of cleanliness.  The spirit was on full display during the Swachhotsav - Swachhata Hi Seva 2025 (SHS-2025) campaign, a transformative, nation-wide 15-day movement from September 17 to October 2, 2025, that united Jammu & Kashmir under one mission: Go Green, Go Clean and Go Sustainable. #SayNoToSingleUsePlastic.  Under the flagship Swachh Bharat Mission–Grameen (SBM-G), the campaign became a celebration of cleanliness, a collective expression of civic pride and environmental responsibility. A Fortnigh...

  Swachhotsav – Swachhata Hi Seva 2025 The 15-day cleanliness campaign was officially launched on Sep 17 at the picturesque Gulmarg. The inaugural event featured a series of vibrant competitions, including Kite Flying (Swachhata Udaan), Rangoli (Swachhata Rang Otsav), and a Golf Competition (Swachhata Swing). A special rally, titled “Naqsh-e-Swachhata,” was flagged off by the Hon’ble Minister for Rural Development, Shri Javed Ahmad Dar. The rally, accompanied by a tableau and a fleet of 50 hopper vehicles, traversed through various blocks of Baramulla, Budgam, and Srinagar districts in the Kashmir division, spreading the message of cleanliness and community participation. Meanwhile, across the Union Territory, diverse activities under the campaign were conducted in all 285 blocks of Jammu & Kashmir, making the launch a truly participatory and inclusive effort.

The Amarnath Yatra 2025 has set a new benchmark for eco-conscious pilgrimages, proving that deep devotion can coexist with environmental responsibility. This historic journey transformed into a zero-landfill event, inspiring sustainable practices across India. SHRI AMARNATH JI YATRA 2025 Sameer Showkin Lone The Amarnath Yatra 2025 has etched its name in history not only as a sacred pilgrimage but also as a milestone in India’s Swachhata movement. This year, the annual journey to the holy cave shrine at 3,880 meters in the Himalayas of Jammu and Kashmir’s Ganderbal district transformed into a zero-landfill, eco-conscious event, setting new standards for sustainable pilgrimages in the country. With over four lakh devotees undertaking the arduous trek, the Directorate of Rural Sanitation, Department of Rural Development & Panchayati Raj, Government of J&K, ensured that spirituality went hand in hand with environmental responsibility under the banner of the Swachh Bharat Mission ...