World Toilet Day: DG Rural Sanitation Launches UT- Wide Sanitation Revival Under #HamaraShauchalayHamaraBhavishya Campaign

 


Sameer Showkin Lone

Jammu, Nov 19: As part of the nationwide observance of World Toilet Day, the Directorate of Rural Sanitation, J&K, today launched the campaign with a renewed commitment to strengthening sanitation systems across the Union Territory.

In Video: https://www.youtube.com/watch?v=XiebbAntWpg

Marking the occasion, Director General Rural Sanitation J&K, Ms Anoo Malhotra formally launched the UT-wide campaign “Hamara Shauchalay, Hamara Bhavishya”, that focuses on enhancing the functionality, aesthetics, and long-term sustainability of both Individual Household Latrines (IHHLs) and Community Sanitary Complexes (CSCs).

Speaking at the launch, Ms Malhotra said: “Jammu & Kashmir has made remarkable progress under Swachh Bharat Mission-Grameen. Our focus now is on ensuring that every toilet remains functional and dignified. With the launch of ‘Hamara Shauchalay, Hamara Bhavishya’, we are empowering communities to take ownership of sanitation assets and become active partners in achieving Sampoorna Swachhata across the UT.”

The World Toilet Day campaign will run from November 19 to December 10, 2025, engaging all districts, blocks, and Gram Panchayats.

The campaign places strong emphasis on; Repair and maintenance of CSCs and household toilets; Painting and beautification drives to improve the usability and dignity of sanitation facilities; Awareness programs in schools and communities on hygiene and overall waste management; Jan Bhagidari, involving youth groups (NSS, NYKS, NCC), local influencers, senior citizens, and civil society

As part of the campaign, various activities aimed at reviewing sanitation infrastructure, identifying non-functional CSCs, and planning community-led beautification and repair drives are planned. The sanitation workers across J&K will be felicitated for their vital contribution to public health, and IHHL sanction letters will be distributed to newly approved beneficiaries.

The districts across J&K also have started preparations for Best Toilet Competitions at Panchayat, Block, and District levels, recognizing the most well-maintained IHHLs and CSCs. The winners will be felicitated on December 10, Human Rights Day, during the campaign’s closing ceremony.

The Directorate of Rural Sanitation J&K, urges citizens, community leaders, and youth volunteers to actively participate in the ongoing campaign and work collectively toward a cleaner, healthier Jammu & Kashmir.

It may be noted that J&K has made significant achievements under Swachh Bharat Mission-Grameen in expanding the sanitation coverage. As on today 18,49,023 IHHLs and 8355 Community Sanitary Complexes (CSCs) have been established across J&K under SBMG. These figures highlight the UT’s commitment to ensuring universal access to safe and dignified sanitation facilities.

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