Swachh Bharat Mission Grameen J&K

  Sameer Showkin Lone Jammu, Nov 19:  As part of the nationwide observance of World Toilet Day , the Directorate of Rural Sanitation, J&K, today launched the campaign with a renewed commitment to strengthening sanitation systems across the Union Territory. In Video: https://www.youtube.com/watch?v=XiebbAntWpg Marking the occasion, Director General Rural Sanitation J&K, Ms Anoo Malhotra formally launched the UT-wide campaign “Hamara Shauchalay, Hamara Bhavishya” , that focuses on enhancing the functionality, aesthetics, and long-term sustainability of both Individual Household Latrines (IHHLs) and Community Sanitary Complexes (CSCs). Speaking at the launch, Ms Malhotra said: “Jammu & Kashmir has made remarkable progress under Swachh Bharat Mission-Grameen. Our focus now is on ensuring that every toilet remains functional and dignified. With the launch of ‘Hamara Shauchalay, Hamara Bhavishya’, we are empowering communities to take ownership of sanitation assets...

Promoting Waste Segregation and 3Rs Through Door-to-Door Awareness in Block Shadimarg, Pulwama Aug 0, 2025: In an effort to build a cleaner and more sustainable community, a door-to-door counselling campaign was recently conducted in Block Shadimarg, Pulwama, Jammu & Kashmir , focusing on the segregation of waste at source and the promotion of the 3Rs—Reduce, Reuse, and Recycle . The campaign aimed to sensitize households about the importance of responsible waste management and the role of individual action in protecting the environment. Field workers and volunteers visited homes across the block, engaging directly with residents, explaining the need for separating biodegradable and non-biodegradable waste , and guiding them on how to implement it effectively at the household level. In addition, IEC (Information, Education, and Communication) materials —including brochures, posters, and flyers—were distributed to reinforce the key messages. These materials highlighted practical t...