SBM G: Ensuring Zero Landfill, J&K LG Manoj Sinha launches Directorate of Rural Sanitation's "Shubham-Shivam" campaign at Baltal for SANJY 2026


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Srinagar, June 28: The Lieutenant Governor Manoj Sinha today launched the Directorate of Rural Sanitation's "Shubham–Shivam" campaign at Baltal base camp. The Lieutenant Governor said the campaign is a massive step to achieve a sustainable, clean and zero-landfill Shri Amarnath Ji Yatra. Along with a slew of eco-innovations, the Lieutenant Governor also unveiled the new website, pilgrimage anthem, logo, and mascot.

“The true backbone of this initiative is our incredible sanitation team. I am grateful for Karmyogi volunteers, whose relentless dedication will keep the base camp and both the tracks clean in the days ahead. They are the real heroes turning our zero-waste vision into reality, preserving the environment and the profound spiritual dignity of the Shri Amarnath Ji pilgrimage," the Lieutenant Governor said.





LG launches Swachh Yatra IEC Campaign and Eco-Interventions for Amarnath Yatra
Lieutenant Governor launches Swachh Yatra IEC Campaign and Eco-Interventions for Amarnath Yatra









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