SBM-G: How Awareness, Action and Jan Bhagidari Are Transforming Rural Jammu & Kashmir
From Himalayas to Hinterlands: Spreading the Message of Sustainable Swachhata From capacity-building workshops and sustainable sanitation during Shri Amarnath Ji Yatra to the mass mobilisation of Swachhata Hi Seva 2026, Jammu & Kashmir continues to strengthen its commitment to a cleaner, greener and more sustainable future. Sameer Showkin Lone Srinagar | October 2026 Cleanliness begins with awareness, but it becomes a lasting habit when people take responsibility for their surroundings. Across rural Jammu & Kashmir, this understanding has been at the heart of efforts under the Swachh Bharat Mission–Grameen (SBM-G), where the focus is not only on creating sanitation infrastructure but also on encouraging people to adopt practices that keep their villages, public spaces and environment clean. Over the past several months, the Directorate of Rural Sanitation, Jammu & Kashmir, has been working to bring this message closer to communities through a series of Information, Educatio...